The Brand Burrow is back with episode 2 of our podcast! In this episode, Brittini, Dana and Kellsie of Fox and Forth sit down to discuss Smarketing and what it is, our favourite advertisements, the social media profiles that keep bringing us back, and why we think these marketing strategies work. Get ready, because we’re diving right in with episode 2!
Smarketing.
The question everyone is wondering: what is Smarketing? The term was initially coined by HubSpot in the early 2000s, as a way to unite the relationship between marketing and sales. As the name suggests, this now-popular concept describes the alignment between sales and marketing teams created through frequent and direct communication between the two.
However, our team likes to use the term in relation to “smart marketing”, marketing techniques that are so smart and clever, you’ll wish you thought of it first. Regardless of which definition of Smarketing you like to use, there are many ways in which marketing and sales teams benefit from this technique, and use Smarketing to pave the way to profit. Some benefits include the following:
Fewer unqualified leads.
Shorter buying cycles.
Increased customer retention.
Higher sales win rates.
When it’s done right, Smarketing produces consistent customer experiences that attract, engage and delight buyers on a unified front.
The Team's Favourite Ads & Social Media Accounts.
When we talk about advertisements and social media accounts that keep beckoning you back… Which one’s come to mind? In this episode of The Brand Burrow’s podcast, the Fox and Forth team discusses multiple ads and social media profiles that each of us has come across while scrolling through the digital jungle, seen on a billboard while driving through the city or simply watched on TV at one point or another.
Linked below are the examples the team discussed in episode 2.
Marketing Strategies That Just Make Sense.
At this point, you’re probably thinking about all of the ads you’ve seen over the years that have stuck with you, and the clever or hilarious social media profiles you continue to follow. You probably continue to think about these forms of marketing because they were funny, clever, or triggered some sort of feeling within.
As mentioned in the podcast, connecting with an audience through emotions, and targeting an emotion that is relatable and funny for an audience or consumer ultimately makes these above media campaigns shine and stand out from their respective competitors. People love laughing, and that’s why using humour is a popular advertising technique that produced effective results with most of the above advertising. Marketing is all about emotion, whether it's joy, sadness, or even anger, using emotion to push your brand and products to the forefront of the minds of consumers ultimately leads to a successful campaign that will have your audience coming back for more.
Want a little more from the brands we mentioned in this podcast and blog? Give them a follow! Mentioned in this episode: