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Overnight Sensations: Social Media Influencers & How They Affect Your Marketing.

Welcome back to another episode of The Brand Burrow! In this episode, Brittini, Dana and Kellsie of Fox and Forth sit down to discuss Social Media Influencers and how they can impact your marketing. In this episode, we’re talking about all things social media influencer: from how they affect your marketing and branding to some of the team's most notable influencers. We’re not talking about the Kim Kardashians of the world but of people who either started their social media accounts and exploded organically or the people who started their accounts with premeditated motives to become huge online.

This podcast spills the tea on some of the hottest influencers on social media, are you ready for it? Let’s jump into episode three!

What is a Social Media Influencer?

A Social Media Influencer is an individual on social media who has established credibility in a specific industry. These content creators have access to a large audience and can share information to persuade others through their authenticity and reach. Their influence on the general public is quite substantial.

From fitness routines to the type of bed you buy for your dog, influencers can greatly impact the buying power of many products and services through honest reviews and real-world use. Social media influencers often partner with brands of all types and sizes, promoting items or the business itself to their followers in exchange for monetary compensation, free products, discounts and sometimes even exotic trips around the globe.

What is Influencer Marketing?

Influencer marketing is a form of marketing that enables businesses to collaborate with individuals who have a following for increased brand exposure. Companies may ask a person with a large following to publish social media content that promotes their products or services or shows their products or services in use, along with a review that explains their opinions of the said product or service.

People often follow individuals they trust or find some form of entertainment from on social media, so if they see someone they follow advertising your business, there's an inherent trust factor you can lean on to potentially boost your conversion rate.

It’s almost impossible to scroll through social media without seeing some form of influencer marketing. Everywhere you look, influencers are showing off their latest snacks, clothes, makeup brands or wellness routines, and that’s just the beginning. From traditional posts to ever-popular Instagram Stories to long videos, influencers are always finding new ways to be sponsored on their favourite platforms.

Influencer marketing is a popular tactic for several reasons. Not only can it increase brand exposure quickly, but it's also a cost-effective way to get your business in front of consumers who are likely to be interested in your product. However, you must identify influencers who are a good fit for the campaign to succeed. Otherwise, you may hurt your company's reputation.

How Can Influencer Marketing Affect My Brand Strategy?

Brands can truly benefit from working with influencers, no matter what their goal is. Influencers can help you grow your following, make sales, or simply get the word out about your business and the services or products you’re selling. However, choosing the right influencers to flaunt your brand is a critical step that you’ll need to take to achieve a successful campaign.

Be critical when it comes to picking an influencer to represent your brand and address your audience. If the right person is not chosen, it could spell bad news for your brand that could damage your reputation and put a massive roadblock between your brand's clout and achieving your business goals. By choosing an influencer that aligns with your brand's message and values, you can reap the rewards of increased brand awareness, extended reach and in some cases, higher ROI on your initial investment. Influencer marketing is popular now, but it’s not just a trend that’s going to fade away any time soon. Influencer marketing will continue to become more and more popular over the coming years, so now is the best time to learn about it and prepare to incorporate it into your own strategies.

The Wrap Up.

Personal endorsements and testimonials have been around for many years. But influencer marketing takes it to the next level by communicating directly with your target customers and audience. Consumers trust reviews from other consumers before purchasing a product. Reviews made by influencers are considered to be reviews from someone who is a professional and passionate consumer who made it their job to try products and test a wider number of features.

For regular readers of a site or blog, sponsored content can stand out and be quite obvious. Still, sponsored content in the form of an influencer’s review can fit seamlessly into the rest of their content, to the point of not feeling like an advertisement at all. Imagine having an audience willingly, and enthusiastically, consume your content without having to chase them. This is the power that influencers have in various industries and why they continue to be such an important resource for marketers.

As mentioned in the podcast, influencers and influencer marketing are both here to stay but how the world of influencer marketing looks and operates has changed a great deal in a short time, and in five years may be drastically different from today!


Want to check out the influencers that the team talked about during this episode?

Check them out below! Keith Lee | Stale Kracker | Liver King


You don't have to be an influencer to have an audience on social media… And we'll prove it to ya! With over 10 years of experience in the digital marketing world, Fox and Forth have developed tried and true social strategies that work just as hard as you do to create a recognizable brand online. Get in touch with us today to take your social media to the next level.

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