Why You Should Integrate Your Brand's Mailchimp with Your Facebook
Updated: Oct 12, 2022
If you use Mailchimp, you probably know how great it is for creating email newsletters for your mailing list, to keep them up-to-date on your business. But in order to reach them, they already need to be signed up for your mailing list. We also know how common it is for mail to go straight to people’s junk these days, or for floods of emails to mean that people just aren’t clicking.
If this seems to be the case for your monthly newsletters, have you considered Facebook integration? That’s right: Mailchimp has some great tools that you can use in integrating their platform with your already existing social media pages.
Today we are focusing on Facebook, because it continues to be a huge platform with billions of monthly users. In fact, there are an estimated 19 million Facebook users in Canada alone. That’s a lot of eyes on your business!
So how do you get your newsletter and announcements out there to this bigger audience? By integrating your Facebook to your Mailchimp, you can use your Mailchimp to post ads to your Facebook feed and generate leads, create posts, or even share your newsletters to this audience which may include people not already on your mailing list. For those who are already on your list, it increases the chances that they will open your newsletter and actually read it, just in case it accidentally went to their junk folder. They will also see an eye-catching image in the preview of the post, that could create more interest to read it.
Not only that, but you can create signup forms right on your Facebook page, so if people happen to be browsing and find you interesting, they don’t have to go searching on your website or some external link in order to sign up for your mailing list and future content. Who doesn’t love the feeling of getting everything done in one place? This all creates an organic way for you to generate more leads for your business.
And if you are thinking that you are more Instagram-inclined, having your Instagram account connected to your Facebook makes it easy to also access your Instagram content studio and post to your feed through Mailchimp as well.
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