• Amanda - Designer

Bringing Dreams to Reality

Updated: Aug 15, 2018

This month, we are exploring our love for graphic design, and I thought I would take this opportunity to introduce myself.

As the Creative Director of Fox and Forth, I am responsible for how our company and our clients are represented visually. My background in a variety of different design settings gives me insight into how to translate our client's needs into reality.

Photo - courtesy of Cas Lom Photography

A brief rundown of my experience can be summed up by saying that I spent a lot of time hands-on.

Show Me a Sign

At my first two jobs I did double duty as designer and production assistant at sign shops. This had me creating the graphics, but also prepping and applying those graphics to their substrates. This gave me a deeper understanding of what it was I was designing for. Vehicle wraps are one of the most challenging things one can design for, trying to create a 2-D graphic to fit around a 3-D object.

Bullpen Gym - Partial Wrap

It's in the Cards

Next, I returned to my roots in paper printing. The bulk of my formal training was in paper print, and this was like home-coming. However, once again, I was not only designing, I was running the press. I was responsible for running all of my digital jobs, while the offset press operator completed larger projects. Again, learning the limitations of the medium, how to make things work for the client, and balancing creativity with speed was all in a days work.

First Logo Design - 2006

Run the Show

Soon, I was back to sign making, but in a much smaller shop. With only two of us, I had to do the bulk of the work while my employer ran two other businesses. On the job, I learned to run a wide format printer, install vehicle wraps, and take on the responsibility of ordering product and supplies. Before long, I was at yet another job, turning a sign department with a dusty printer in the corner to a full fledged, stand-alone sign shop. As a "one-woman-show" I quoted projects, ordered supplies, designed, printed, manufactured, installed, and invoiced every project.

Vinyl on a wide format printer

Fresh Start

I look back at how far I have come. A fresh MacEwan graduate designing my first logo, through every hard lesson learned, managing a small shop, to owning my own agency. I think fondly of all the clients I have built relationships with, those who have followed me through the years, as well as those who are shiny new fans, and it warms my heart to know that I have had a part in making the world a more beautiful place, one design at a time.


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